This article relies too much on references to primary sources. Squier Company squier dating serial numbers strings for violins, banjos, and guitars. It was established in 1890 by Victor Carroll Squier in Battle Creek, Michigan.
In 1982, the Squier brand was reactivated by Fender to become its brand for lower priced versions of Fender guitars. Squier guitars have been manufactured in Japan, Korea, Mexico, India, Indonesia, China, and the United States. Jerome Bonaparte Squier, a young English immigrant who arrived in Battle Creek, Michigan, in the latter part of the 19th century, was a farmer and shoemaker who had learned the fine European art of violin making. Victor returned to Battle Creek, where he opened his own shop in 1890. As his business grew, Squier moved the company to 429 Lake Ave.
With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists. Up to 1900, the best violin strings were made in Europe. Victor Squier started making his own hand-wound violin strings, and the business grew so quickly that he and his employees improvised a dramatic production increase by converting a treadle sewing machine into a string winder capable of producing 1,000 uniformly high-quality strings per day. Before the Fender Squier line of guitars was introduced in 1982, Fender was making lower priced guitars such as the Fender Lead series at its Fullerton, California plant. In the late 1970s and early 1980s Fender was facing competition from lower priced Japanese made guitars.
The higher priced Fender guitars were made in the United States and could not compete with the lower prices of Japanese made Fender copies. In the early 1980s, Japanese labor and production costs were much lower than in America and to compete with the Japanese made guitars, Fender moved the lower priced Fender guitar production from America to Japan. Fender was also losing sales in Japan to Japanese guitar brands such as Tōkai, Greco and Fernandes and the establishment of Fender Japan would benefit Fender sales in Japan, as well as overseas. Over time, the Squier series slowly evolved to include original model designs and production has moved from Japan to various other Asian countries such as Korea, China and Indonesia. Wikimedia Commons has media related to Squier.
So you need to figure out the year of production for your Fender guitar or bass. Fenders rank as the most frequently bought and sold instruments on Reverb, and finding a precise date of manufacture can be key to determining the value and specifics of an instrument. The most important thing to keep in mind when dating a Fender is the highly modular nature of the designs. Like Henry Ford, part of Leo Fender’s genius was in optimizing the company’s production efficiency. His guitars were built en masse by an entire factory, not a single luthier toiling over one instrument at a time. Features like bolt-on necks and pickups wired into the pickguard all helped the Fender factory churn out guitar after guitar, day after day.EnableInternalCSP_request